Boldness Product Packaging

Interactive product packaging for an ambiguous assigned trait: “boldness.”

Dimensions: approx. 10” x 10” compacted

Created: 2022
Sparking curiosity with a peeks of bright color and a strong typeface, the black exterior invites the audience to “take the risk” and open up the package. Inside the content challenges the viewer to question how “boldness” comes into their own life.
As the packaging continues to open up, so does the user’s mind and eventually they are prompted to physically write down and share what makes them feel bold.